About us


SalDestiny is an independent guide born on the island of Sal.

It brings together useful information, real places and everyday stories to help people discover the island as it truly is — without filters or empty promises.

It’s not a tourist showcase or an advertising catalogue. It’s a way of documenting the island from the inside, with time, care and perspective.


How it all started

A project born outside offices and meeting rooms, shaped by time spent on the island, quiet observations, notebooks, and the feeling that Sal deserved a different kind of guide.

Some projects begin in meeting rooms. This one started with Atlantic wind moving papers around and a coffee that got cold far too quickly.

SalDestiny wasn’t born in an office, but in Santa Maria, facing the ocean, with a notebook full of notes and a clear feeling that this island deserved something different: a guide that tells its story without clichés or brochure phrases.

From the beginning, the idea was simple: observe, listen and write down what really matters when you live on — or visit — Sal.

Who’s behind it

Not a tourism company, but a personal point of view shaped by years between Africa and Europe, grounded in daily life and a close relationship with the island.

Behind SalDestiny there is a point of view, not a tourism company.

A point of view shaped by many years spent living between Africa and Europe, which eventually led here.

Sal is a place where African rhythms and European habits coexist naturally. One day you’re having cachupa for breakfast, the next you’re enjoying a quiet coffee by the ocean.

That balance, lived from the inside, is what gave shape to this project.

SalDestiny doesn’t aim to speak about the island, but from the island.

What we do

We collect practical information, document real places through visits, and help travellers navigate the island clearly, without ads, shortcuts or unnecessary noise.

We keep things simple and useful.

  • We gather practical information about the island in one place
  • We document restaurants, accommodation and spots through real visits
  • We give visibility to local businesses without turning them into ads
  • We help travellers find their way without wasting time or energy

What we want

To offer an honest, useful guide that respects the island’s character, connects visitors with everyday reality, and avoids turning Sal into a polished tourist product.

No grand missions or catchy slogans. Just a guide that works and stays honest.

  • Connect visitors with the island’s everyday reality
  • Save travellers time so they can enjoy more
  • Respect the character of Sal without turning it into a product

A living guide

SalDestiny grows and changes with the island itself, evolving through new places, stories and details, shaped by time, experience and the people who take part.

Sal is always changing — and so is SalDestiny.

This project isn’t a finished website, but a growing notebook.

If something is missing — a place, a story, a detail — it can be added. The more perspectives come together, the more useful and true the guide becomes.

SalDestiny doesn’t try to have the final word — it simply keeps documenting the island as it unfolds.

The great Bello team

People behind the great service, always there for you!
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Founder & CEOBrad Smart

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps.

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Founder & CEOGemma Caslin

Credibly innovate granular internal or «organic» sources whereas high standards in web-readiness. Energistically scale future-proof core competencies impactful experiences.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-05-2.jpg

Managing Product AnalystSimon Wood

Globally incubate standards compliant channels before scalable benefits. Quickly disseminate superior deliverables whereas web-enabled applications.

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Chief DesignerKatrin Palmer

Katrin is responsible for all of the UX & UI you can see on Bello. Contact her for any suggestion you have.

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Lead ProgrammerJasonVölenbeck

Contact Jason if some functionality you want to use, isn’t actually working. He’ll get onto it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-02-2-160x160.jpg

Client SupportStella Willis

If you have any trouble with Bello, contact our skilled support team to get it sorted out – easy!

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Payment & BillingsFreddie Webber

If any of your packages have been discontinued, contact Freddie for support. He’ll fix it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-04-2-160x160.jpg

Chief DesignerKatrin Palmer

Katrin is responsible for all of the UX & UI you can see on Bello. Contact her for any suggestion you have.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-03-2-160x160.jpg

Lead ProgrammerJasonVölenbeck

Contact Jason if some functionality you want to use, isn’t actually working. He’ll get onto it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-02-2-160x160.jpg

Client SupportStella Willis

If you have any trouble with Bello, contact our skilled support team to get it sorted out – easy!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-05-2-160x160.jpg

Payment & BillingsFreddie Webber

If any of your packages have been discontinued, contact Freddie for support. He’ll fix it quickly!

Discover Sal your way

Real suggestions to explore, enjoy and live the island.
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Nightlife

Dance, music and island nights
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Shopping

Local crafts, markets and souvenirs
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Indulge

Relax, wellness and island care
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Arts

Culture, galleries and creative spaces
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Beaches

Crystal waters and endless sand
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Food & Drinks

Taste Cabo Verde flavors

Join SalDestiny today!

Get discovered by travelers exploring Sal Island

List your business on SalDestiny and connect with tourists from all over the world. Whether you run a restaurant, hotel, shop, or activity, we help you reach the visitors who matter most.

Easy registration
Create your listing in just a few minutes — no technical skills needed.
Get on the map
Podcasting operational change management inside of workflows.
Promote your listing
Stand out with photos, descriptions, and special offers for travelers.
Great sales benefits
More visibility means more customers and more bookings.
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Search & have fun

Search anytime for whatever you need, for your business, fun or personal needs. SalDestiny.com helps you find it easy and fast.

Search & have fun

Search anytime for whatever you need, for your business, fun or personal needs. SalDestiny.com helps you find it easy and fast.

Explore Ilha Do Sal

Help & Information

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Copyright © SalDestiny.com. All rights reserved. · Crafted by NetStudio

Back to Bello home

Copyright © SalDestiny.com. All rights reserved. · Crafted by NetStudio