About us


SalDestiny is an independent guide born on the island of Sal.

It brings together practical information, real places and everyday stories to help people discover the island as it truly is.

How it all started

SalDestiny began in meeting rooms.
Its roots started with Atlantic winds, long walks across the island, notebooks full of observations and the feeling that Sal deserved a different kind of guide.

Some projects start in marketing rooms. This one started with Atlantic wind and many pages of handwritten notes about the island.

SalDestiny wasn’t born in an office, but in Sal itself: walking its streets, talking to people and observing the small details that shape everyday life.

From the beginning, the idea was simple: observe, listen and write down what really matters when you live on — or visit — Sal.

Who’s behind it

Not a tourism company, but a personal point of view shaped by years between Africa and Europe, grounded in daily life and a deep relationship with the island.
Behind SalDestiny there is a point of view, not a corporation.

A point of view shaped by many years spent living between Africa and Europe, which inevitably leaves its mark.

Sal has shown me things most European guides rarely explain.
One day you stop being just a traveller, and the island begins to speak to you in its own way.

That moment became the seed of this project.
SalDestiny doesn’t aim to speak about the island — it aims to listen to it.

What we do

We collect practical information that most guides miss and help travellers navigate the island clearly, without shortcuts or marketing noise.

We keep things simple and useful.

• We gather practical information about places on the island.
• We discover restaurants, accommodation and spots that locals actually use.
• We give visibility to local businesses worth knowing.
• We help travellers find their way without turning the island into a theme park.

No inflated marketing language.
No artificial rankings.

Just information that helps people discover Sal at their own pace.

What we want

In a world where travel guides often turn destinations into polished products, SalDestiny tries to do something different: show the island with honesty.

No exaggerated marketing or glossy slogans. Just a guide that works and stays useful.

• Clear information with the traveller always in mind
• A slower rhythm, closer to the real island
• Respect for the culture and everyday life of Sal

A living guide

SalDestiny grows and changes with the island itself, evolving through new places, stories and details shaped by time, experience and the people who live here.

The project isn’t a finished website — it’s a growing notebook.

If something is missing, a place closes or a detail needs updating, the next page will correct it. The guide never stops evolving.

SalDestiny doesn’t try to define the island.
It simply keeps documenting it as it unfolds.

The great Bello team

People behind the great service, always there for you!
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Founder & CEOBrad Smart

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-02-2.jpg

Founder & CEOGemma Caslin

Credibly innovate granular internal or «organic» sources whereas high standards in web-readiness. Energistically scale future-proof core competencies impactful experiences.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-05-2.jpg

Managing Product AnalystSimon Wood

Globally incubate standards compliant channels before scalable benefits. Quickly disseminate superior deliverables whereas web-enabled applications.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-04-2-160x160.jpg

Chief DesignerKatrin Palmer

Katrin is responsible for all of the UX & UI you can see on Bello. Contact her for any suggestion you have.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-03-2-160x160.jpg

Lead ProgrammerJasonVölenbeck

Contact Jason if some functionality you want to use, isn’t actually working. He’ll get onto it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-02-2-160x160.jpg

Client SupportStella Willis

If you have any trouble with Bello, contact our skilled support team to get it sorted out – easy!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-05-2-160x160.jpg

Payment & BillingsFreddie Webber

If any of your packages have been discontinued, contact Freddie for support. He’ll fix it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-04-2-160x160.jpg

Chief DesignerKatrin Palmer

Katrin is responsible for all of the UX & UI you can see on Bello. Contact her for any suggestion you have.

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-03-2-160x160.jpg

Lead ProgrammerJasonVölenbeck

Contact Jason if some functionality you want to use, isn’t actually working. He’ll get onto it quickly!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-02-2-160x160.jpg

Client SupportStella Willis

If you have any trouble with Bello, contact our skilled support team to get it sorted out – easy!

https://saldestiny.com/wp-content/uploads/2017/09/img-bello-member-05-2-160x160.jpg

Payment & BillingsFreddie Webber

If any of your packages have been discontinued, contact Freddie for support. He’ll fix it quickly!

Discover Sal your way

Real suggestions to explore, enjoy and live the island.
Group of people enjoying drinks together at night

Nightlife

Dance, music and island nights
People browsing clothes in a local shop

Shopping

Local crafts, markets and souvenirs
Massage therapist giving a back massage to a client in a wellness room

Indulge

Relax, wellness and island care
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Arts

Culture, galleries and creative spaces
Woman sitting on a quiet sandy beach looking at the ocean

Beaches

Crystal waters and endless sand
Waiter serving food to two people seated at a restaurant table

Food & Drinks

Taste Cabo Verde flavors

Join SalDestiny today!

Get discovered by travelers exploring Sal Island

List your business on SalDestiny and connect with tourists from all over the world. Whether you run a restaurant, hotel, shop, or activity, we help you reach the visitors who matter most.

Easy registration
Create your listing in just a few minutes — no technical skills needed.
Get on the map
Podcasting operational change management inside of workflows.
Promote your listing
Stand out with photos, descriptions, and special offers for travelers.
Great sales benefits
More visibility means more customers and more bookings.
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Search & have fun

Search anytime for whatever you need, for your business, fun or personal needs. SalDestiny.com helps you find it easy and fast.

Search & have fun

Search anytime for whatever you need, for your business, fun or personal needs. SalDestiny.com helps you find it easy and fast.

Explore Ilha Do Sal

Help & Information

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Copyright © SalDestiny.com. All rights reserved. · Crafted by NetStudio

Back to Bello home

Copyright © SalDestiny.com. All rights reserved. · Crafted by NetStudio